Affiliate Marketing

What is Affiliate Marketing? 

 

Affiliate marketing is an advertising model whereby a business pays a third-party publisher for driving traffic to, or leads to, a business products and services. The third-party publishers are the affiliates, and commission  or paid placement fees motivate them to look for ways to promote products or services.

 

Who and whats of Affiliate Marketing

 

• The Customer 

The customer  who engages with the Affiliate content and is driven to purchase the merchant's product or service.

 

• The Publisher

 Are digital publishers, bloggers, influencers, deal and loyalty sites that drive traffic to a brand or company's website to purchase their products or services. 

 

• The Network

 Is the intermediary between publishers and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs. Networks allow publishers and merchants to communicate, share assets and other affiliate links but most importantly track sales, commissions and payouts. 

 

• The Merchant 

Is any business (advertiser, retailer, company, brand, etc.) that leverages an affiliate network to increase sales and brand awareness for their products or services.