JR Digital
FRACTIONAL
ECOMMERCE LEADERSHIP
Mid-market brands often reach a stage where they outgrow their existing marketing teams or agency partners, yet aren't ready for the $300k+ overhead of a full-time Chief Digital Officer. This "leadership gap" is where growth plateaus and organizational debt begins to mount. As a Fractional eCommerce Director, I bridge this gap by embedding directly into your organization to provide the high-level strategy and operational oversight required to scale to $10M and beyond.
​
Drawing on over 10 years of experience leading digital growth for global brands, I don't just offer advice—I take ownership of the digital P&L. My role is to eliminate the "organizational friction" found in disjointed marketing teams, audit agency performance with an expert eye, and ensure that every technical and marketing decision is aligned with long-term profitability. You gain enterprise-grade leadership on a flexible, fractional basis, focused entirely on removing the ceilings to your success.
Fractional Scope
Fractional eCommerce Director for High-Growth DTC Brands.
Navigating the transition from a founder-led brand to an enterprise-grade organization requires a specialized leadership skill set. With over 10 years of experience in performance marketing and digital growth, I serve as a Fractional eCommerce Director for brands ready to scale. My focus is on removing operational friction, providing strategic budget allocation, and delivering the executive oversight typically reserved for global heritage brands.
​
Eliminating Organizational Friction through Mentorship
Growth is often stifled by "organizational debt"—disjointed agencies and technical inefficiencies. By embedding as a fractional leader, I provide a single point of accountability and mentorship for your internal teams. From auditing agency performance to overseeing product and marketing alignment, my objective is to ensure that your eCommerce operations are lean, profitable, and prepared for $10M+ revenue scale.
​
​